Since opening its first Schuh store in Edinburgh in 1981, Schuh now have 100 stores and a successful online presence in the UK and across Europe with a huge fan base on Facebook and Twitter. Over the years they have also won a number of awards; more recently in 2014 they won the Micros Grand Prix Golden Chariot Award for Delivery Excellence.
It was this wanting to preserve their customer’s satisfaction with their delivery service that led to Schuh’s investment in a southern distribution centre.
When Schuh needed to open a new southern RDC to cope with its rapidly expanding online business they decided that a two-tier Dexion HI280 shelving system would be the solution that best matched their needs.
Located behind a large retail store in the New Square shopping precinct, West Bromwich, the distribution centre organises the delivery of shoes ordered online and ensures a 24hour delivery time for the whole of the UK.
In order for Schuh to expand their storage capacity and make the most of the available space separate storage areas were required, keeping the stock for the retail shop separate from the RDC’s stock for online purchases, while areas that provided for administration and packing also needed to be included.
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